Services

Email Marketing

Strategy + Implementation

In the current marketing landscape, a well-cultivated email list is invaluable. It doesn't matter if you're starting your list from scratch, re-engaging an existing list, or looking to take your email marketing to the next level. 

With basic access to your email service platform (don't worry: your list and other assets are protected by our contract), I can perform a thorough audit of your ESP and collected data. Along with in-depth conversations about your greater marketing aspirations, I will develop a strategy suited specifically for you and your team. No one-size-fits-all nonsense here!

I can also provide hands-on assistance or hands-off guidance as you begin to implement your unique strategy. Need help with templates? How about best practice guidelines or CAN-SPAM recommendations? Let me be your sherpa on this marketing journey!

Automation

Automation isn't just for the big guys anymore. An automated email series can mean the difference between engagement and observation. Don't miss out on the opportunity to convert your website activity into partners, customers, clients, and friends!

Let's find out what the best options are for your users and make the most of the segmenting and engagement that automation provides. 

Not sure if your ESP offers automation? Let's talk about it! Maybe it's time to step up your game with a new platform.

Maintenance + List Building

A healthy email list not only assures that you're keeping in touch with parties who are actively interested in what you have to offer, but keeps you in the good graces of the platforms on which you send your emails.

My list-cleaning strategies won't require a heavy lift in your existing practices and can help keep your analytics on track. Raise those open rates, encourage grass-roots sharing, and improve the health of your list.

Cleaning is so good, but building that healthy list is the icing on the cake. Let's talk about ways you're capturing your website audience and how we can improve your campaigns to increase those numbers.


Social Media

Strategic Planning

No matter the size of your business, creating a social media strategy can feel like an impossible challenge. Add to that the very real struggle that is being too steeped in your own content and you've got a recipe for an uphill battle of Sisyphean proportions. 

My methods aim to identify the best (and the worst) of your content, to establish realistic outreach and engagement goals for your content in your niche, and to create accessible steps you can take to reaching those goals.

Worried you can't take on the full implementation? Let me support you in turning our strategic planning into action!

Social Media Management

I am all about quality over quantity. If you're looking for vanity statistics without engagement, I'm not the gal for you; I don't care about follower counts or page views. I focus on helping you to bring your most relevant content to your followers where they are.

Let's make sure you are present where your tribe is, that you've got the tools to simplify (read: automate) where you can, and that you've got graphics to step up your digital game.

Community Building

A successful social media strategy isn't just about how far the echo of your message goes. It's about creating a positive and welcoming community that leaves your visitors eager to come back for more.

Whether you're engaging a Facebook group or hosting a Twitter chat, my strategies have successfully - and repeatedly - engaged users across various industries and interest levels; speaking directly with individuals, sharing with partners, and interacting with top government agencies. 


Content Management

Blogging and Article Management

Details coming soon.

UX Review + Recommendations

Details coming soon.

Web Design + Adjustment

Details coming soon.


Digital Services

My experience is diverse and my savvy often made me the resident tech expert. I am an experienced campaign manager and enthusiastic community builder with the ability to draft engaging content from scratch or rework evergreen content into new and improved campaigns. I have also worked with myriad content management and email marketing systems, allowing me to dive into the meat of a campaign with minimal learning curves each and every time. 

Don't see what you're looking for? Contact me! We can discuss a perfect strategy to suit your needs.